Create evocative experiences - Why be less than awesome? Let’s amaze users or make users amazing.
Simplify - “Simplicity is the ultimate sophistication.” - Leonardo da Vinci
Win as a team - Everything is better when we work together. Alley-oop!
Creative flow - Work in flow is more productive and more engaging. Investing in work to improve development flow will benefit all developers on the team and the work they produce.
Have fun - You can have fun while changing the world, so let’s do that.